Are you in the culture club?

Five steps to creating a healthy workplace culture

Positive workplace culture is what attracts talent, drives engagement, impacts happiness and satisfaction, and affects productivity and performance – all of which directly feed your profit pipeline. A happier workforce makes for a more productive workforce. Fact.

It is widely acknowledged by business leaders that corporate culture influences productivity, creativity, profitability, business value, and growth rates.  In a Columbia Business School research study, 78% of executives said culture is among the top five things that add value to their company.

The culture of your business is what makes your business unique and gives it its character and personality – it is the sum of its values, traditions, beliefs, interactions, behaviours, and attitudes.

So, how exactly do you go about achieving that workplace nirvana? Well seeing as you asked, here is my starter for 10 (ahem, 5).

  1. Increase employee engagement

Having employees who are “emotionally” attached to their work and workplace is crucial to creating positive employee relationships. highly engaged employees are less likely to be absent.

  1. Increase employee retention

Job tenure has been steadily declining over the years and in order to arrest this you need ensure that you pay fairly, provide growth opportunity and above all, ensure that your staff feel workplace stability and security

  1. Give the gift of trust and flexibility

Today’s employees want more than a set five-day workweek or eight-hour workday. The job benefits that employees currently care most about are those that provide them with greater flexibility including telecommuting, four-day workweeks, and/or flexible hours where they can come in at any time as long as they stay and work for the appropriate number of hours

  1. Improve communication with employees

While once-yearly performance reviews used to be the standard, a more progressive form of employee communication is now required. What today’s workers want is ongoing feedback, clearly communicated goals, and a collaborative work environment which they feel is fair, relevant, and encouraging.

  1. Build a strong employer brand

Companies today need their employer brand—their reputation as an employer—to be as strong as their customer brand.  A strong employer brand attracts and retains workers. It turns them into advocates for your company and it differentiates you from the competition.

Now you have your easy five step plan, next on your agenda is HOW to implement that plan into your business.

Don’t worry though, I’ve made it easy for you – all you need to do is carve out some time to come along to my ‘Improving Culture’ masterclass on 6 September in Oxford. I’m offering to lend a hand, so why not take it?

Ticket prices for the workshop are £75 per person, but a limited number of early bird tickets are exclusively available for FREE to my newsletter subscribers from TODAY.  But beware, once these early bird free tickets have gone, they are gone, so don’t risk it – book it.